Social media has revolutionized many spheres of life, and has also changed modeling. The ease of search and communication has caused many entities - clients, photographers, project teams - to start looking for models on their own. Often they manage to avoid failure, but the risks are high, which they usually realize only when the big blunder comes. So why, in a time of such easy flow of information and access to people, do modeling agencies exist? Why does it pay to choose them when planning to carry out an assignment?